Àlex Valverde Valencia

PhD researcher on AI Literacy in Human-AI audiovisual creative processes at UPF's Communication Department. Associate professor on Semiotics and Audiovisual Creation with Generative AI at UPF and BAU and trainer on Superior Teaching and Learning innovation. General Coordinator of the +RAIN Film Festival, the first AI Film festival in Europe.

High performance athlete running 400m and 400m hurdles.

Barcelona based.

Foto de perfil

Research

Extrema derecha, deepfakes y (fan)propaganda memética generada con Inteligencia Artificial

Àlex Valverde-Valencia, Frederic Guerrero-Solé y Mar Guerrero-Pico
La democracia en riesgo ¿Internet e IA al servicio de los populismos? Eds. Frederic Guerrero-Solé y Laura Pérez-Altable. Editorial UOC, 2025
Book chapter exploring the use of Generative AI by right wing populism in Spain and the sociopolitical implications of this use in terms of audience participation and extremist ideological dissemination.

Self-effects in AI-mediated communication

Àlex Valverde Valencia
Hipertext.net, n.26, 2023
A first conceptualization of the possible cognitive, emotional and behavioral self-effects that messages have on the senders themselves in the context of AI-mediated communication, with implications for digital well-being.

Teaching

Creation and Digital Authorship II (2024; 2025)

BAU, College of Arts and Design
Bachelor degree in Design, mention in Audiovisual Design
Course focused on emerging formats and new technical approaches to audiovisual creation, involving interactive storytelling, co-creation with Generative AI and virtual reality.

Analysis of Messages (2025)

Pompeu Fabra University (UPF)
Bachelor degree in Advertising and Public Relations
First year subject that introduces semiotics based on the exploration of the main analytical models of meaning generation and their application to different communication languages.

Artificial Intelligence and Pedagogical Transformation in Higher Education (2024)

EUSES | University School of Health and Sport in Catalonia
Internal teacher training course
Theoretical and practical course on the implementation of AI in university teaching, focused on transdisciplinary approaches to teaching within AI Literacy competencies. The course offered participatory dynamics to contrast the expectations and opinions of the participating teachers with the possibilities and ethical considerations required by the implementation of AI in teaching.

Final Degree Project Supervisor (2024)

BAU, College of Arts and Design
Bachelor degree in Design, mention in Audiovisual Design
Supervisor of 8 Final Degree Projects within audiovisual experimentation and creation, including projects of AI-mediated advertising, speculative fiction for environmental awareness, documentary on local communities and an inmersive three level dystopian narrative, among others.